Trump’s $3.4 Billion Presidency
$TRUMP pulled the wallets, $MELANIA closed the books
$3.4 billion across two presidencies.
Not money that comes after leaving office.
Real time revenue during public service.
Tokens, clubs, merchandise, licensing, legal bills moved to donors. Treat the office like a business unit. Numbers first.
The largest share comes from crypto. About $2.37 billion tied to tokens and platforms that use the family brand.
Two coins, $TRUMP and $MELANIA, produced about $385 million in profit. Dates lined up with political moments. Marketing followed each court date and major headline.
About 20 percent of senior appointees disclosed significant crypto holdings. Policy talk and personal portfolios sat close.
World Liberty Financial added structure. A stablecoin named USD1. A governance token for control. Sales passed $500 million by March 2025.
The top 220 $TRUMP holders received a dinner invite. The top 25 got a private reception and a White House tour.
About $27.7 million to a private shop that ran alongside the campaign store. Same audience. Different checkout.
Bibles brought in $1.3 million. Watches about $2.8 million. Photo books about $3 million. Sneakers and cologne added to the catalog. The only modern campaign with a separate shop that competed for supporter dollars.
Mar a Lago captured political traffic. About $125 million in extra profit linked to events and proximity. Memberships and bookings rose when politics filled the calendar.
The Washington hotel deal did not work. It lost money and sold in 2022. The gains came from Florida and from overseas.
Gulf partnerships expanded after 2021. Oman with Dar Al Arkan on a 30 year management agreement. Riyadh, Jeddah, Dubai, Doha moved forward. Long contracts. Fee schedules with predictable math. Friendly regulators.
Vietnam arrived in late 2024. A $1.5 billion coastal project near Hanoi. A $5 million licensing check paid up front. Local officials said the project had special attention from the U.S. president.
Legal costs shifted to donors. About $100 million in personal legal bills paid through political committees.
Separate from that, settlements moved about $63 million the other way. Liability management turned into a repeated pattern. It did not stop.
Then came the criminal record. 34 felony counts for falsifying business records. First criminal conviction for a U.S. president. Sentencing ended with an unconditional discharge. No fine.
The product calendar stayed on schedule.
The press office called the $3.4 billion figure absurd. The brand said public service cost hundreds of millions. Public filings showed more than $600 million in 2024 income. Retail lines were disclosed, including the Bible and watch sales. Both claims remain. The totals are public.
Ethics groups flagged the basics. No divestment. Opaque foreign partners. Business terms that improved while policy decisions were nearby.
Facts do not need adjectives.
The amounts are sufficient.